2017 has been an inspiring year for Viva & The Reinforcements:

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We raised $10,000 in 2016 to accomplish the following:

  • Demo of the 10-piece band
  • Album Art
  • Purchase of tour van
  • Tour the East Coast of North America (Feb-Sept, roundtrip Montreal-New Orleans)

Those achievements launched a summer of recordings, collaborations, shows and future bookings. Some of the highlights:
  • We were asked to compose and record a new song (Live Like I’m Gonna Die) for the #Damnationland2017 soundtrack
  • Viva & The Reinforcements was booked for the kickoff event for the Summer Community Concert Series, for the largest audience turnout in their history
  • We performed an exclusive show at GCR Audio, the recording studio owned by The Goo Goo Dolls
  • We stopped traffic on Richardson St with concert-goers for the Porchfest afterparty
  • We played on live television for the CTN 24hr Telethon
and most recently, though certainly not least
  • Viva & The Reinforcements opened for Pink Martini at AURA to a nearly sold-out audience

 It is now time to take what we’ve learned from 2017 and prepare for an exponentially more powerful 2018.

With just $15,000 we can develop our portfolio, augment our marketing approach, and reach an estimated 100,000 new listeners through live performances. This year we introduced ourselves to the greater regional market, now it’s time to establish Viva & The Reinforcements as a serious contender.​

​Viva will take a new multimedia approach: 

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  • Producing new in-studio music video for the single (Live Like I’m Gonna Die, fully  mastered)
  • Hosting radio show, From Viva With Love, on 107.9WJZP, a nonprofit jazz station
  • Touring as the lounge act for two months on a major cruise line (spring 2018)
  • Filming and live-broadcasting select concerts, radio interviews, and special events​
and finally
  • Launching the New Single Release Tour for  Live Like I’m Gonna Die   (summer 2018)

​Each of these facets are crucial to the growth of this artistic enterprise.

Cost Summary

​Product
  • Music Video ($7,000)
    • director, videographer, film editing, ​location, actors, costuming, rehearsals, production
  • Merchandise ($1,000)
    • cd’s, posters, apparel, novelty
Marketing and Promotion ($7,000)
  • Gramaphone Media 
    • ​song distribution, posters, online advertising, tour promoter​, media training, brand management
    • $725/month retainer for services

​​Total:  just $15,000 (compare to chart)
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*the estimated cost of  the single release tour ($4000) is not part of our fundraising goal at this time. That money, pledged toward travel and food expenses, will come from Viva's earnings aboard the cruise ship.

2018, The Year of Maximum Social Impact

Viva & The Reinforcements is becoming a sustainable presence in a competitive industry. There is no other musical group on the market currently featuring the signature sound, the strategic approach or a multilingual-singing-and-dancing leading lady like Viva. The speed with which Viva has found traction is unprecedented. Following this well-considered approach, Viva & The Reinforcements expect to create exponential opportunities for success across the world in the coming year. ​Opportunities like this are precious and rare, it's time to go global.